Back in 1999 the members of the Australian Chamber of Fruit and Vegetable Industries recognised the need to establish a means of providing a cost effective e-commerce solution for the market wholesalers, their suppliers and clients. Since then we have been working to establish the framework and the finer operating features of an interactive website that best emulates the central marketing system currently operating throughout Australia.

The result is www.freshmarkets.com.au the only website that links the central market wholesalers around Australia with their suppliers and clients. During the establishment phase there has been an extensive consultation process to ensure that features requested by all industry participants have been taken into consideration.