James Patrick
General Manager

James, a seasoned professional with over a decade of commercial and management experience, has been the driving force behind the national retail program ‘A better choice!’ since 2020. His adept leadership in this role led to the program’s shortlisting for the 2023 B&T Awards for marketing and communications and winning the 2021 Produce Marketing Association of Australia and New Zealand Marketer of the Year Award. Formerly a small business owner, James brings a unique blend of hands-on knowledge and strategic insight to his work, establishing himself in the fresh produce industry.