The Australian Chamber of Fruit and Vegetable Industries Limited trading as Fresh Markets Australia (FMA) is the national organisation representing each of the six Market Chambers, which themselves are organisations which represent the fruit and vegetable wholesalers located in each of Australia’s six central Markets (Brisbane, Sydney, Melbourne, Adelaide, Perth and Newcastle).

In total, the organisation represents in excess of 430 Market wholesaling businesses.  Market wholesalers are involved in the sale of some 50-60% of the fresh produce sold across Australia in servicing the requirements of fruit and vegetable retailers, secondary wholesalers/provedores, foodservice industry businesses, processors, exporters and the public. Over 15,000 growers supply to businesses within the Central Market system. The total turnover of businesses in the Central Markets exceeds some $7 billion annually.

Our Mission

To be a highly effective and professional national industry organisation facilitating the marketing and distribution of fresh produce in the best interests of Member Chambers as a group and the Wholesaling sector of the fruit and vegetable industry.

We will exhibit excellence in representation and service; the facilitation of networking between representatives from Member Chambers and Market Wholesalers from around Australia with a commitment to the Central Markets System and the fruit and vegetable industry.

Our Values

Our values are those things that are important to us; what we stand for. They are the principles, the standards, the actions that people in our organisation represent and which they consider inherently worthwhile and of the utmost importance. We will exhibit behaviours which reflect the values.

  • Encourage teamwork
  • We foster accountability
  • We are open in our communications
  • We treat people with respect and integrity


We will strive at all times to further the interests of our members and to represent and enhance the Central Market System. We will support the Central Market System to be the preferred choice of customers and potential customers seeking the best means of marketing, distributing or acquiring fruit and vegetables in Australia.

Strategic Imperatives and Plans

  • Provide support services through our members
  • Provide a national position on industry and government issues
  • Provide industry statistics and information
  • Enhance the image of Fresh Markets Australia, our members and the Central Market System
  • Improve the functionality of Fresh Markets Australia
  • Improve the strategic capacity of Fresh Markets Australia


The members of Fresh Markets Australia (FMA) are the six individual Markets Chambers located in Brisbane, Newcastle, Sydney, Melbourne, Adelaide and Perth Central Markets who each represent their respective wholesaler members.

The operations of FMA are directed by the Board and the Secretary (who is also the Executive Officer) a non-voting Board member.

The Secretariat is operated by the Executive Officer who reports to the Board.

There are six non-Executive Directors and six Executive Directors. The Chairman and one Deputy Chairman is appointed by the Members at the AGM while one Deputy Chairman is elected by the Board from the non-Executive Directors.