The Australian Chamber of Fruit and Vegetable Industries Limited trading as Fresh Markets Australia (FMA) is the national organisation representing each of the five Market Chambers, which themselves are organisations which represent the fruit and vegetable wholesalers located in each of Australia’s six central Markets (Brisbane, Sydney, Melbourne, Adelaide, Perth and Newcastle).
In total, the organisation represents in excess of 430 Market wholesaling businesses. Market wholesalers are involved in the sale of some 50-60% of the fresh produce sold across Australia in servicing the requirements of fruit and vegetable retailers, secondary wholesalers/provedores, foodservice industry businesses, processors, exporters and the public. Thousands of growers supply to businesses within the Central Market system. The total turnover of businesses in the Central Markets exceeds some $7 billion annually.
To be a highly effective and professional national industry organisation facilitating the marketing and distribution of fresh produce in the best interests of Member Chambers as a group and the Wholesaling sector of the fruit and vegetable industry.
We will exhibit excellence in representation and service; the facilitation of networking between representatives from Member Chambers and Market Wholesalers from around Australia with a commitment to the Central Markets System and the fruit and vegetable industry.
Our values are those things that are important to us; what we stand for. They are the principles, the standards, the actions that people in our organisation represent and which they consider inherently worthwhile and of the utmost importance. We will exhibit behaviours which reflect the values.
We foster accountability
We are open in our communications
We treat people with respect and integrity
We will strive at all times to further the interests of our members and to represent and enhance the Central Market System. We will support the Central Market System to be the preferred choice of customers and potential customers seeking the best means of marketing, distributing or acquiring fruit and vegetables in Australia.
Strategic Imperatives and Plans
Provide support services through our members
Provide a national position on industry and government issues
Provide industry statistics and information
Enhance the image of Fresh Markets Australia, our members and the Central Market System
Improve the functionality of Fresh Markets Australia
Improve the strategic capacity of Fresh Markets Australia
Structure and Operation
The members of Fresh Markets Australia (FMA) are the five individual Markets Chambers located in Brisbane, Sydney, Melbourne, Adelaide and Perth Central Markets who each represent their respective wholesaler members.
The operations of FMA are directed by the Board and the Secretary (who is also the Executive Officer) a non-voting Board member.
The Secretariat is operated by the General Manager who reports to the Board.
There are five non-Executive Directors and six Executive Directors. The Chairman and one Deputy Chairman is appointed by the Members at the AGM while one Deputy Chairman is elected by the Board from the non-Executive Directors.
Sign Up to Fresh Markets Australia
Get all the latest news and our exclusive content straight to your email.
National Grower Hotline Service
The Queensland Chamber of Fruit and Vegetable Industries Co-Operative Limited
Shane is committed to ensuring the longevity of the fruit and vegetable industry and independent sector in Australia. Shane has extensive experience in the fruit and vegetable industry with over 35 years’ involvement, 13 of those years within the retail sector. He holds a BBus. and has been the President of Fresh State Limited for over 13 years. Shane is the FMA Chairman, holding the position since 2006. He is a strategic leader and played an active role in the creation of the A better choice! program, which drives support to the independent retail sector, ultimately sustaining the central market system for years to come. Since 2014, Shane has jointly owned and operated Produce Time P/L, a wholesaling business at the Melbourne Market.
Hamish has been involved with the fruit and vegetable industry for over 25 years and has been an Executive Director of Montague since 2004. He has held Directorships on various industry bodies and is currently a Director of Brismark, private companies and is General Manager of Montague Queensland a leading wholesaling, logistics and pre-packing business in the Brisbane Markets.
Rod joined Market West as CEO in 2015. Initially, he played a leading role in the successful industry bid to buy the Perth central markets from the State Government. Prior to that he spent 5 years at the Perth Market Authority as Manager Finance and Administration. Rod works closely with Perth Markets Group Ltd on site and industry matters, serving on a number of sub-committees. Rod spent many years in community sport including appointment as an inaugural District Chair by the WA Football Commission. He also served a term as Acting CEO of the WA Turf Club. Rod has extensive experience within finance and management roles in the private sector focussed on stakeholder relationships and industry development through a changing environment.
George has over 30 years employment in the fruit and vegetable wholesaler industry. He is the General Manager of the SA Chamber of Fruit and Vegetable Industries Inc, SA Produce Credit Pty Ltd and a director of Market Fresh SA Pty Ltd.
Whilst relatively new to the fruit and vegetable industry, Jason has brought to his role considerable knowledge in relationship management and stakeholder engagement, with over 25 years’ experience in senior roles in industry sectors including Telecommunications and Leisure and Entertainment. Jason is the Chief Executive Officer and Director of Fresh State Limited and Executive Director on the Board of Fresh Start Holdings.
Andrew has a history of employment at a senior management level with extensive experience in policy and strategy formulation, service development, Market operations and development and industry representation. He is currently CEO of Brismark, and Brisbane Markets Limited. Andrew is also a Director of both Brisbane Markets Limited and Perth Markets Group Limited. His experience in the fresh produce industry includes engaging with relevant stakeholders at a State and Federal level and addressing national issues through both FMA and CMAA. He has had an active involvement in addressing issues impacting on the wholesaling sector of the horticultural industry and has conducted extensive research on Central Markets in Australia and parts of Asia, Europe and the USA. He played a leading role as part of the project team responsible for what became the successful bid to purchase the Brisbane Markets and as CEO, coordinated the seamless transition of ownership of the Brisbane Markets site to BML.
Meegan has more than 20 years of international experience in global custody, financial planning, insurance and superannuation, with the last ten years specialising in membership associations. Meegan is a fierce member advocate and has led a suite of transformational initiatives in commercial and not for profit environments that help organisations grow and maintain relevance despite competitive, ever-changing market conditions. Meegan’s current role is the CEO of NSW Chamber of Fresh Produce (trading as Freshmark).
General Manager of Australian Produce Brokers in the Perth Markets, a leading fruit and vegetable wholesaler since 1996. President of The Chamber of Fruit and Vegetable Industries in Western Australia, Director of FPAA Credit Service Pty Ltd, Deputy Chair of Perth Markets Group Limited and a director of FMA.
For nearly thirty years Carlo has walked the floors of Sydney Markets selling produce and supporting fellow wholesalers. It has put him in a strong and influential position that has allowed him to take on the role of Freshmark Chairperson since 2019. “I am extremely passionate about our industry and its prosperity and being a part of Fresh Markets Australia allows me to achieve this goal for the betterment of my fellow wholesalers and the fresh produce industry.”
Mark operates a provedore business in SA Produce Markets as Managing Director, M & C Brougham Pty Ltd since November 1992.
Over the course of the last decade he has been involved with the SA Chamber as Committee member of SA Chamber since 2009; Director Credit Service (SAPC) since February 2012; Vice President of SA Chamber 2013 – 2017 and President of SA Chamber 2017.
General Manager/Company Secretary
Gail has worked on behalf of the wholesalers for close to a decade, as General Manager for Brismark and now General Manager of Fresh Markets Australia. She is a CPA with over 30 years’ experience operating within executive management teams in multidisciplinary corporate positions with extensive experience in the functions of financial and management accounting; human resources; facilities and asset management; information technology; operations; risk and project management. Gail is a Freshcare Director and Chair of the Freshcare Finance Risk and Audit Committee and company secretary for various companies.