Joint Initiatives:

Australia’s Fresh Produce Markets is a joint collaboration between FMA and CMAA to increase the awareness of the role of the Central Markets as a $7 billion industry, aimed at growth in the volume of marketed, distributed or acquired fruit and vegetables, through the supply chain to improve the sustainability of the central market system.

The Central Markets play an essential role in the national horticulture supply chain, ensuring produce gets from growers and/or wholesalers to supermarkets, greengrocers, restaurants, cafes, export operators and other food service providers in an efficient and cost-effective manner.

Central Markets act as a one-stop shop for all lines of fresh fruit and vegetables, offer a large customer base at one location, provide an orderly and open trading system, create an ideal place to develop business contacts and relationships, provide access to credit services, marketing, warehousing, cool-rooms and unloading services and provide access to suppliers, industry organisations and quality assurance programs.

Australia’s Fresh Produce Markets initiative – A better choice! demonstrates the action taken by the Central Markets to increase the consumers consumption of fruit and vegetables supplied through the central market supply chain. The program supports more than 500 independent fruit and vegetable retailers across Australia.

Fresh Markets Australia (FMA) is the national organisation representing each of the five Market Chambers, which themselves are organisations which represent the fruit and vegetable wholesalers located in each of Australia’s Central Markets. The organisation represents Market wholesaling businesses.

The Central Markets Association of Australia (or CMAA) was formed in 2001 to provide a peak body for Central Markets around Australia. The CMAA’s objectives include acting as a united voice, the exchanging and sharing of ideas and information, the coordination of submissions and representation to all levels of Government and representation at local, national and international conferences.

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